Advertising terms

1. Account

Velonary Ads is for businesses. The person creating the account confirms they may act for the company named in it. Keep your sign-in email secure; activity in your account is your responsibility.

2. Prices and payment

• Ads are prepaid: you top up a balance, and clicks are charged from it. There are no subscriptions or set-up fees.
• You pay per click. Prices are set in an auction: you pay just enough to beat the next ad, never more than your maximum bid and never less than the minimum shown on the Rates page in your account.
• Daily budgets are respected; clicks after the budget is used are not charged.
• Prices exclude VAT, which is added where applicable. Receipts and invoices are sent by email.
• Invalid clicks – from bots, or repeat clicks from the same visitor within 30 minutes – are filtered out and not charged.

3. Balance, promo credit and refunds

• Unused paid balance is refunded on request when you close your account.
• Promo credit is free, has no cash value, cannot be refunded or transferred and may expire.

4. Ad review and content rules

Every ad is reviewed before it goes live. We may reject or remove ads that:

• are misleading, unlawful or infringe someone else’s rights, including trademarks;
• promote unsafe products or products unrelated to cycling;
• imitate Velonary’s editorial content, ratings or reviews;
• link to pages that are broken, deceptive or collect data unlawfully.

Only verified brand owners may promote a brand’s own products as that brand. Ads never change ratings, reviews or their order.

5. Transparency

As required by the EU Digital Services Act, every ad is labelled “Sponsored” and shows the advertiser’s name and why it is shown. Ads are placed by page context; Velonary does not target ads using personal profiles.

6. Data

We process your account and billing data as described in the privacy policy. Campaign reports show impressions and clicks in aggregate. You are responsible for the privacy practices of your own landing pages.

7. Suspension and termination

You can pause campaigns or close your account at any time. We may suspend accounts that break these terms or show signs of fraud, and will tell you why.

8. Liability

We do not guarantee a number of impressions or clicks. Our total liability is limited to the amount you paid in the 12 months before the claim, except where the law does not allow a limitation.

9. Law and disputes

Finnish law applies. Disputes are settled in the Helsinki District Court.

10. Changes

We will notify advertisers by email at least 30 days before material changes take effect.